7,500 trained sports leaders helped over 61,000 young people run, jump, skip and dance their way to fitness, this summer, with Asda Active Sports Days, powered by Sports Leaders UK. The children enjoyed trying out a wide variety of different sports, with a focus on participation over competition, from more traditional sports day fun and games to taster sessions in activities such as archery, Zumba, tennis and basketball.
Events ranged in size from 25 to 1000 participants, but all shared the common goal of introducing young people to the benefits of leading healthy lifestyles through greater physical activity and better food choices. Starting back in April, 360 Asda Active Sports Days, powered by Sports Leaders UK, were set up throughout Britain, with a majority hosted in areas of deprivation, according to the Index of Multiple Deprivation (IMD).
In partnership with Asda Community Life, ukactive and Spirit of 2012, Sports Leaders UK helped organise these free events for schools, most within a 10-minute drive of their local Asda stores, as 1,250 schools got involved in the action. Asda Community Life Champions supported the events by providing healthy refreshments across all events, as well as giving educational talks on nutrition and hydration to set the children up for a day of energetic activities.
Sports leaders are trained to create and deliver safe activities, and helped organise, assist and run events on the day, volunteering their time to help others become more active. As part of the summer long campaign, Asda Active and Sports Leaders UK also successfully delivered five open access Commonwealth Games themed events in Scotland, where 800 local children benefitted from free activity sessions.
Linda Plowright, Chief Executive, Sports Leaders UK, said, “Sports Leaders helped thousands of young people get active this summer. Hopefully, events like these will inspire the next generation to remain active by enjoying sports and leading healthy lifestyles.”
Tim Scott, Asda’s Senior Community Life Co-ordinator, commented: “This has been a fantastic opportunity for Asda to not only help keep the spirit of 2012 alive, but also encourage a fit and healthy lifestyle amongst children. It has been a great campaign that has allowed everyone to inspire and teach children in a fun and enthusiastic way that we hope will remain with them forever.”
David Stalker, Chief Executive Officer, ukactive said, “The Asda Active Sports Leaders UK partnership is a great example of the big impact partnership projects that ukactive loves to support. We’re proud to have brought the two partners together and aligned their work to the Spirit of 2012 Trust, which has provided additional investment. We look forward to seeing this partnership – and the untapped potential of hundreds of thousands of young sports leaders – continue to develop in the years ahead.”
Spirit of 2012 Chief Executive, Debbie Lye, said: “As London 2012 demonstrated, events can have a profound impact on our happiness; we are delighted that so many young people through these sports days have had the opportunity to come together, try new sports and increase their physical and mental wellbeing while having plenty of fun. It is an enormous achievement and one that impacts on the young people involved, their communities and society as whole.”